After years of hypothesis, we lastly know what Google’s first in-house smartwatch will be called. Surprising completely nobody, a new trademark filed with the U.S. Patent and Trademark Office reveals it’s… Pixel Watch.
The submitting (by way of 9to5 Google) is about as barebones because it will get. The description says the Pixel Watch identify is “intended to cover the categories of smartwatches; cases adapted for holding smartwatches; wearable computers in the nature of smartwatches; smartwatch straps; smartwatch bands.” Further on in the submitting, it’s famous that whereas the Pixel Watch identify shouldn’t be in present use, there’s an intent to use it. Not to point out, Google just lately modified its retailer to more prominently feature watches. Clearly, Google has smartwatches on the mind.
Granted, this identify was wholly anticipated, even when it’s a tad anticlimactic. Tech media has been referring to the idea of a Made by Google smartwatch as the Pixel Watch for years. It additionally is smart when you think about that Big Tech has used smartwatches to additional their ecosystems. By naming it the Pixel Watch, Google alerts its intent for the wearable to be a companion to its Pixel telephones. And if that brings extra individuals into Google’s internet of devices and providers… Well, that’s been the plan all alongside.
We have already got a reasonably good thought of what to anticipate. News that Google would finally make the Pixel Watch real broke in December, and there have been a number of leaks of renders and watch faces. It’s additionally been lengthy anticipated that Google will tease the Pixel Watch at Google I/O subsequent month — which the timing of this trademark submitting closely helps. It’s additionally anticipated that the Pixel Watch will characteristic some sort of Fitbit integration with Wear OS 3. The smartwatch can be anticipated to value greater than a Fitbit and function a direct Apple Watch competitor.
There are loads of causes why 2022 is the year that the stars have lastly aligned for the Pixel Watch. But regardless of false begins and rumors that by no means panned out, Google has been laying the groundwork for Android-first smartwatches for years. Not solely was it first to the wearable sport in 2014 with Android Wear, which has since been rebranded as Wear OS. In 2019, it was revealed that a Pixel Watch nearly debuted years ago. The solely purpose it didn’t was these early makes an attempt “didn’t look like what belonged in the Pixel family.” And to be honest, it was the proper name, as the LG Watch Style and LG Watch Sport had been godawful.
That does trace that this new watch is one thing that Google is proud to put its identify on. We’ll have to see what occurs at Google I/O, however it seems to be like the lengthy wait is lastly coming to an finish.