While Meta funnels billions into CEO Mark Zuckerberg’s pitch for the metaverse, Apple CEO Tim Cook thinks most individuals couldn’t even outline the metaverse, not to mention spend lengthy intervals of time dwelling their lives inside it.
“I always think it’s important that people understand what something is,” Cook told Dutch publication Bright (via Google Translate). “And I’m really not sure the average person can tell you what the metaverse is.” In different phrases, regardless of persistent studies of Apple’s curiosity in constructing all manner of AR and VR hardware, Cook isn’t prepared to declare that the firm is working in direction of any so-called “metaverse.”
Mark Zuckerberg has a distinct view. Earlier this yr, the Meta CEO instructed his workers that the firm is in a “very deep, philosophical competition” with Apple to construct the metaverse. “This is a competition of philosophies and ideas, where they believe that by doing everything themselves and tightly integrating that they build a better consumer experience,” Zuckerberg mentioned, contrasting what he says is Apple’s closed strategy with Meta’s extra interoperable improvement.
“I’m really not sure the average person can tell you what the metaverse is”
Cook additionally expressed skepticism that folks will need to spend prolonged intervals of time in VR in the future. “[VR is] something you can really immerse yourself in. And that can be used in a good way. But I don’t think you want to live your whole life that way,” he instructed Bright. “VR is for set periods, but not a way to communicate well.”
Cook’s feedback make him the latest excessive profile CEO to specific skepticism about the metaverse. Snap CEO Evan Spiegel told The Guardian that the firm avoids utilizing the time period as a result of it’s “pretty ambiguous and hypothetical,” and that for those who had been to ask a room of individuals to outline it, all their definitions can be ”completely completely different.” Meanwhile Amazon’s head of units David Limp recent said that if he requested a “few hundred people what they thought the metaverse was, we’d get 205 different answers” and that there’s no “common definition” of the time period.