Last week, I made a decision I used to be going to purchase a brand new iPad.
There’s nothing improper with the sixth-gen iPad I at the moment have, besides it’s heavier than I’d like. All I need to do is watch my foolish dramas in mattress and for it to harm much less after I whack myself within the brow whereas drifting off to sleep. It’d be good to have a quicker pill for odd duties the place my iPhone display screen is too small and my laptop computer is too massive — particularly on trip. Besides, 4 years is a decent period of time to attend when all you need is a barely quicker (and maybe extra colourful) model of what you already bought.
I moseyed on over to the Apple web site. There was the ninth-gen iPad and the Tenth-gen iPad. There was additionally the iPad Mini and the iPad Air. I’m not a Pro, however there have been two of those — an 11-inch and a 12.9-inch mannequin. I’m a gadget reviewer. I do know a number of different gadget reviewers, and I knew what I wished out of a brand new iPad. You’d assume I’d have been in a position to suss this out. But no.
As my colleague Monica Chin aptly put it, the new iPad doesn’t make sense. At $449, it’s too costly to be entry degree — particularly when, as my editor Dan Seifert factors out in his review, the Air can simply be discovered on sale. Plus, I’m not shopping for a foolish USB-C to Lightning Pencil adapter simply to strive digitizing my analog calligraphy passion. And if I had been actually that involved about worth, there was no solution to justify an iPad Pro. Okay, no matter. I wished a quicker, lighter, and way more colourful iPad. That left the Air or Mini. I’m in my purple period proper now — purple iPhone, purple Beats Fit Pro, purple backpack, purple water bottle, and purple keyboard. A purple Air or Mini would work. Except they’re each costlier than the Tenth-gen iPad, and worth was a giant cause I used to be trying on the colourful entry-level iPad to start with. That left the ninth-gen iPad, which at that time, didn’t really feel like a sufficiently big change from my sixth-gen iPad.
In the top, I purchased nothing.
I had the identical problem when it got here time to improve my iPhone this yr. There had been 4 iPhone 14 fashions. I hemmed and hawed. When I ultimately purchased one, I felt nostalgia for the times when there was one iPhone. The solely cause I’m not tearing my hair out over the three Apple Watches that got here out this yr is that I reviewed all of them. (Plus, I’m nonetheless performing some further Ultra testing.)
I wouldn’t have had this drawback 10 years in the past
I wouldn’t have had this drawback 10 years in the past. There weren’t seven iPhones, six iPads, 5 MacBooks, three Apple Watches, three AirPods, and a HomePod in a pear tree. (Throw a number of Macs in there, too). Android and Windows have at all times had a hell of much more selections. The complete attraction of Apple’s portfolio was its simplicity.
You might nearly place each product that we [make] on this desk. I imply, when you actually have a look at it, we now have 4 iPods. We have two major iPhones. We have two iPads, and we now have a number of Macs. That’s it. And we argue and debate like loopy about what we’re going to do, as a result of we all know that we are able to solely do a number of issues nice. That means not doing a bunch of issues that may be actually good and actually enjoyable.
That’s part of our base precept, that we’ll solely do a number of issues. And we’ll solely do issues the place we are able to make a big contribution.
That simplicity was why I bothered to change to Apple merchandise within the first place. I put up with the issues I didn’t like as a result of it streamlined my workflow and made my life simpler — even when a giant a part of me bristled at Apple’s heavy-handedness. I didn’t must do as a lot analysis each product season. The solely query I needed to ask myself was: do I improve or wait one other yr?
I don’t assume Apple is more likely to pare down its catalog anytime quickly. This means I both get used to this improve calculus or begin acquainting myself with life as a inexperienced bubble. In any case, I’m fairly positive you may’t match each Apple product on a single desk anymore. But significantly, if it was going to saddle us with six iPad fashions, would it not have killed Apple to make the Tenth-gen iPad in purple?