Spotify is testing a approach for artists to show their non-fungible token (NFT) collections, as first reported by Music Ally. The music streaming platform has rolled out the check for some customers on Android within the US and presently consists of NFT previews for artists like Steve Aoki and The Wombats.
“Spotify is running a test in which it will help a small group of artists promote their existing third-party NFT offerings via their artist profiles,” a Spotify spokesperson mentioned in a press release to Music Ally. “We routinely conduct a number of tests in an effort to improve artist and fan experiences. Some of those tests end up paving the way for a broader experience and others serve only as an important learning.” Spotify didn’t instantly reply to The Verge’s request for remark.
More firms try to catch the NFT wave, nevertheless it appears to be like like that preliminary surge may very well be tapering off (a minimum of in the intervening time). According to The Wall Street Journal, each day NFT gross sales have dipped 92 % from 225,000 in September of final 12 months to simply 19,000 as of May third. The variety of energetic NFT wallets can also be on the decline, from about 119,000 in November to 14,000 towards the tip of April.
I observed I had entry to the check after updating Spotify. When I navigated to each Steve Aoki’s and The Wombats’ artist pages, I noticed that the NFT gallery sits beneath the artist’s header and track listing. Clicking into it reveals a group of NFTs you could scroll via. If you choose an NFT, you’ll see an enlarged model of it, in addition to a quick description.
Spotify will even provide the choice to “See More,” which directs you to the NFT’s web page on OpenSea the place you should purchase it. But needless to say Spotify doesn’t appear to help NFTs which are movies or GIFs — Spotify solely reveals a static picture of the NFT within the app, not the total video. It additionally doesn’t embody sound, which is type of unusual for a music streaming platform. You can solely take heed to the NFT or see if it’s a video or GIF by clicking via to its web page on OpenSea.
According to Music Ally, Spotify received’t accumulate a fee for any NFT gross sales made via the app and is simply testing the combination. It additionally isn’t clear if the check has been made out there to another artists or if it’s simply restricted to Steve Aoki and The Wombats for now.
Rumors about Spotify coming into the Web3 area surfaced in March after the corporate posted two job listings related to blockchain technology and NFTs. As Music Ally notes, some users report seeing a survey pop up on the Spotify app that asks them about their emotions on NFTs as effectively. In addition to Spotify, Instagram also started testing NFT integration final week.