Rivian canceled the entry-level model of the R1T, successfully elevating the worth of its base mannequin electric truck by over $6,000, in accordance with an internet discussion board for customers and later confirmed by the company.
The company stated in an e mail to customers that it was canceling the bottom “Explore” mannequin, which began at $67,500, in favor of the $73,000 “Adventure” trim. Customers can both improve to the costlier trim degree or cancel their orders, the company suggested. Rivian has also “discontinued” the cheaper trim for its R1S electric SUV, which is predicted to start out transport to customers later this 12 months.
In an e mail to preorder holders, a replica of which was shared with The Verge by Rivian spokesperson Tanya Miller, the company says it made the choice to not supply the Explore bundle so it might probably “deliver as many vehicles as possible.”
The e mail says that “focusing on the Adventure trim package” will let Rivian “streamline” its provide chain and make extra automobiles. In its most current earnings report, the company reported delivering 4,467 automobiles and restated its objective to construct 25,000 this 12 months.
If customers select to improve to the Adventure mannequin, the worth enhance shall be decided by once they initially positioned their order. If they cancel their preorder, they’ll get a refund on their deposit. The company explains that “only a small percentage of customers” had ordered the Explore mannequin.
One buyer on the Rivian Owners Forum says they had been “totally enraged and let down at the same time” once they acquired the e-mail, explaining that upgrading to the higher-end truck would add virtually $8,000 to the worth tag.
This isn’t the primary time Rivian preorder holders have been angered by a value enhance. In March, the company increased the estimated prices of its automobiles by as much as 20 p.c, which equated to some preorder holders being advised their vehicles could be $10,000 or $20,000 costlier. But after an uproar, the company walked back the worth enhance a day later, apologizing to customers. Now, the company has managed to roughly increase the entry value of the R1T and R1S by round $5,500 and $6,000, respectively.
According to Miller, “no deliveries of Explore packages have been made to date.” There’s precedent for electric automobiles being introduced at a value that most customers received’t really find yourself paying — Tesla initially introduced that the Model 3 would begin at $35,000, however really getting the EV for that value proved extraordinarily troublesome, and Tesla finally stopped offering it.
Earlier this month, Ford announced that the worth of its electric pickup truck, the F-150 Lightning, would go up by $7,000 throughout all trim ranges when it goes again on sale.