Netflix has been exhibiting movies and TV shows forward of their public release to small teams of subscribers within the US, according to a report from Variety. Subscribers who take part within the suggestions panels will watch “several upcoming movies and series over the course of about six months,” Variety says, and after they end watching a bit of content material, they’re requested to fill out a survey. The firm then takes that suggestions under consideration for potential adjustments forward of a movie or present’s debut.
Netflix is well-known for testing a lot of its software program options forward of wider releases, like the Top 10 row and the “Play Something” shuffle feature, so it’s maybe not too shocking that the corporate can also be testing its content material with small teams of customers. The firm has apparently been doing this since May 2021.
The teams may assist Netflix zero in on potential hits because it tries to climate the fallout from its newest earnings report, the place it reported shedding subscribers for the first time in over a decade. Just immediately, Netflix laid off 150 employees and at least 26 contractors, and these cuts comply with additional layoffs from April. The firm has additionally introduced that it’s going to launch an ad-supported plan and that it’s cracking down on password sharing.
Disclosure: The Verge is at present producing a collection with Netflix.