The 2010s have been about way of life manufacturers. What’s subsequent?
Loved this meaty essay about traits in consumerism, what we imply by “culture,” and the way DTC manufacturers led to a new understanding of neighborhood and id. “In the 2010s, supply chain innovation opened up lifestyle brands. In the 2020s, financial mechanism innovation is opening up the space for incentivized ideologies, networked publics, and co-owned faiths,” writes Toby Shorin. “The authenticity-driven culture of ironic detachment, so present in the early 2000s, has given way to a moment where people are genuinely open to being influenced, open to sincerely participating, even if it’s cringe.”