Earlier this week Netflix reported quarterly earnings outcomes that showed its subscriber numbers dropping for the first time in a decade, however not each streamer is experiencing that sort of pullback. Even although AT&T has offloaded HBO and the remainder of WarnerMedia to their new home with Discovery, it nonetheless had yet another set of subscriber numbers to disclose with its own earnings report Thursday morning.
The numbers confirmed HBO added practically 13 million subscribers last 12 months throughout each conventional HBO and HBO Max, together with growth of three million within the last quarter. Now each providers mix for 76.8 million subscribers worldwide, which remains to be dwarfed by Netflix’s 221.64 million subscribers and even the most recent Disney Plus count of 129.8 million. As we famous in January, HBO Max is doing nice… according to HBO Max.
At the top of the quarter, there have been 76.8 million world HBO Max and HBO subscribers. Global HBO Max and HBO subscribers elevated 12.8 million 12 months over 12 months and have been up 3.0 million sequentially, primarily pushed by worldwide as properly as home retail subscriber good points reflecting energy of the programming slate. At the top of the quarter, there have been 48.6 million home HBO Max and HBO subscribers versus 44.2 million within the year-ago quarter, up 4.4 million 12 months over 12 months.
We’ve come to the end of HBO Max’s strategy of day-and-date movie premieres that ran by the 2021 calendar 12 months, nevertheless it nonetheless has a reasonably sturdy library of content material together with new hits and choices from the Warner Bros. catalog. Also, in contrast to Netflix, HBO nonetheless has a variety of new territories the place it’s increasing, so it might be some time earlier than they run into the issue of not having any extra new clients to seek out.
AT&T CEO John Stankey isn’t the boss of HBO anymore, however he did comment on password sharing, which Netflix identified as an issue stalling its growth. As Deadline quoted him from the investor name, Stanke mentioned “We were thoughtful about how we built the product and that we gave customers enough flexibility but we don’t want to see rampant abuse.” For any extra details about the way forward for HBO Max (and (*13*)), we’ll wait till subsequent week, when Warner Bros. Discovery holds its first earnings name.