Google announced Wednesday it’s making some enhancements to how it decides which product reviews it reveals in Search outcomes. The thought behind these and different current product reviews updates is to make sure that reviews you see are top quality and truly embody useful details about a product you could be contemplating shopping for.
The enhancements construct on earlier updates “to make sure that product reviews in Search meet certain criteria,” Google’s Perry Liu stated in a weblog submit. Here are some examples of the standards Liu says the corporate is on the lookout for:
Include useful in-depth particulars, like the advantages or drawbacks of a sure merchandise, specifics on how a product performs or how the product differs from earlier variations
Come from individuals who have truly used the merchandise, and present what the product is bodily like or how it’s used
Include distinctive info past what the producer supplies — like visuals, audio or hyperlinks to different content material detailing the reviewer’s expertise
Cover comparable merchandise, or clarify what units a product aside from its opponents
The updates introduced Wednesday will roll out “over the next few weeks” and “may impact the rankings of English-language product reviews across many sites,” Google stated in a separate post. The firm additionally plans to “open up product review support for more languages” in the longer term.
The updates arrive amidst some criticism that Google’s search outcomes aren’t quite as useful as they used to be. We’ll have to attend and see if these product evaluate changes make it simpler to seek out high quality reviews, however they appear like they might be a small step in the appropriate path.