Disney might quickly begin utilizing your Disney Plus viewing habits to affect your experience at its parks — and vice versa. In an interview at The Wall Street Journal’s Tech Live occasion, Disney CEO Bob Chapek mentioned the corporate’s engaged on a method to tailor each experiences primarily based on the way you work together with its bodily and digital choices.
“If you’re on Disney Plus, we should be aware of what happened, what you experienced, what you liked, the last time you visited a park, and vice versa,” Chapek defined. “When you’re in a park, we should know what your viewing habits are on Disney Plus.”
Chapek cites Disney’s Pirates of the Caribbean experience for example, noting that the corporate might ultimately monitor that you just went on the experience at one in every of its parks after which use that as a method to curate the content material you see on Disney Plus. “What you get is special programming tailored to Pirates of the Caribbean that would be unique to people like you that is personalized towards your preferences,” Chapek states.
When requested when Disney might begin rolling this program out, Chapek mentioned the corporate’s at present “putting the arms and legs on it right now” however didn’t present a selected timeline. This isn’t the primary time Chapek has hinted at bridging its Disney Plus and Disney park experiences, both. In September, Chapek mentioned in an interview with Deadline that Disney wants to deliver “the two pieces of the Walt Disney Company into one, for one common guest experience” throughout its streaming service and its parks.