An Apple TV that truly competes with Roku and Amazon could be available on the market by the tip of the yr. According to analyst Ming-Chi Kuo in a tweet, Apple would launch a brand new Apple TV “that improves cost structure” within the second half of 2022.
It’s about rattling time.
Currently, Apple sells three Apple TV fashions. Its 4K Apple TV is available in 32GB and 64GB capacities and retails for $179 and $199, respectively. That’s a very good deal for what you get from the 4K Apple TV. Apart from Nvidia’s Shield lineup, no set-top field actually has the identical assist for a variety of house theater requirements and codecs that the Apple TV 4K does. It’s the gold customary for skilled house theater installers and is especially praised for its EDID capabilities.
EDID, or Extended Display Identification Data, principally tells your set-top field, or Blu-Ray participant, or different gadget, what sort of show you’ve plugged it into. Devices that do unhealthy EDID handshakes could attempt to play HDR content material when your TV can’t assist it or, worse, assume your TV is incapable of HDR and deny you that candy dynamic vary you most likely paid for. Roku, Amazon, and loads of different set-top bins can be fairly awful at these handshakes and giving your TV the highest quality sign it might deal with from any given streaming supply. Apple nails it.
But whereas the extra budget-friendly Apple TV HD shares the identical crackerjack EDID dealing with, it lacks all the opposite goodies that make the 4K a must-buy for house theater nerds. It solely helps as much as 1080p, and at $149, it’s a terrifically unhealthy purchase. Like, you’re higher off saving your cash sort of unhealthy purchase.
Which is an issue for Apple. The firm desires to sell its services to you, together with Apple Fitness (which solely works on Apple gadgets) and Apple TV Plus. It’s labored diligently with different set-top field suppliers and TV makers to get these merchandise on their gadgets, however that’s actually not sufficient to compete with Roku and Amazon, which every have set-top bins that begin at properly below $50 and have a lot of the similar capabilities because the $149 Apple TV HD.
An Apple TV stick that begins at $99 or decrease with AirPlay 2 assist, that glorious EDID dealing with, and the flexibility to sort out Fitness would be rather more interesting. That’s nearer in worth to the sticks supplied by Roku and Amazon. It would nonetheless be dearer, however a minimum of it could be below $100.
But any cheaper Apple TV gadget would nonetheless depart me questioning — what the heck is the purpose of the Apple TV HD then? To simply half cash from the wallets of people that aren’t paying consideration? With its excessive worth and decrease decision output, it doesn’t make loads of sense as a product at its present worth. It could find yourself getting a worth drop to below $100, and a brand new gadget with 4K assist could take its place within the center.
Kuo’s tweet doesn’t actually present readability on the place this new gadget would sit within the Apple TV lineup, so it’s anybody’s guess at this level. (If you truly know, be at liberty to drop us a line at firstname.lastname@example.org.) It could even substitute the Apple TV HD altogether.
Whatever this potential new product finally ends up being, let’s hope it’s cheaper than the present choices and that it has a greater identify. We’ve received Apple TV 4K, Apple TV HD, Apple TV Plus, and the Apple TV Up Next app; if we add Apple TV Stick or no matter to the lineup, I genuinely fear for Google’s search algorithm when individuals google “Apple TV.”